The Social Media Bible Archive
Author, educator, inventor, and early social-media strategist behind The Social Media Bible.
Lon Safko is the author of The Social Media Bible, a landmark reference that helped businesses, educators, and professionals understand the formative era of social media. The book brought together practical strategy, plain-language instruction, and conversations with the people who were shaping the field.
His work has long connected technology, communication, and business. Through books, interviews, speaking, training, and consulting, Lon has focused on helping people make sense of emerging tools and use them thoughtfully. This archive preserves that body of work as a historical resource.
Rather than presenting social media as a short-lived promotional tactic, the book documented a larger change in how organizations communicate, listen, build communities, and earn trust. Its interviews and chapter resources remain a useful record of the people and ideas that defined that transition.
Explore the book archive, browse the Expert Interviews, or visit the Free Resources collection for the supporting materials.